Breaking News: ITVX Announces Launch of Exclusive Streaming Service

Subheading: ITV1 Channel Television to Broadcast Content on New Platform

Important Points:

• ITVX will offer a wide range of exclusive content, including new TV shows, movies, and documentaries.
• ITV1 Channel Television will now broadcast its content on both linear television and the ITVX streaming service.
• This move is part of ITV's strategy to expand its digital presence and compete with other streaming giants.

London, England - August 10, 2023 - ITV, the leading commercial broadcaster in the United Kingdom, has announced the launch of ITVX, a new exclusive streaming service that will complement its existing linear television channels.

ITVX will offer a vast library of on-demand content, including new and exclusive TV shows, movies, documentaries, and live sports. ITV1 Channel Television's popular programs, such as "Coronation Street," "Emmerdale," and "Love Island," will be available on both the linear channel and ITVX.

This move is a significant step for ITV as it seeks to strengthen its position in the increasingly competitive streaming market. ITVX will allow the broadcaster to reach a wider audience and offer a more personalized viewing experience to its users.